Describe
yourself in one word.
What’s
the word?
What
one word do others use to describe you?
(Don’t
know? Ask a few people.)
Is it
the same word?
That
word is your reputation, your personal brand.
Is
that the brand you want and need to accomplish your goals in your marketplace?
If
not, that could be what’s holding you back.
The
world is changing all around us (noticed yet?). The 40-year job security is a
laughable memory. Pension? Social security? Hilarious!
No,
in this day and age YOU have to create your own security. You already know
that. That’s why you read this
blog and SUCCESS magazine (smart!).
In
this whirlwind of change the only thing that is constant and your greatest
asset, no matter what the future holds, is your personal brand. It is your only
security for your future.
It’s
time we build your brand—the one you want and need for your greater future.
First
off, let me dispel what you might think a personal brand is. It is not your
business card, brochure, website or magnetic car signs.
Your
personal brand is the powerful, clear, positive idea that comes to mind
whenever other people think of you. It’s what you stand for—the values,
abilities and actions that others associate with you. Your personal brand tells
your audience: Who you are, What you do and What makes you different or How you
create value for your target market.
Look,
here’s the deal… know it or not, like it or not, YOU are a brand.
And
you have been shaping your brand since you first started walking and talking.
Every
day, through every communication and interaction you have, every room you walk
into, every hand you shake, every picture you post, blog you publish, comment
you make, tweet, ‘Like’ or Facebook posting you make, you are sculpting your
brand. These many thousands of chisel marks ultimately shape the statue that is
your personal brand.
So
the question becomes, How does your statue look to date? Is it as magnificent
as Michelangelo’s David or
might you need to improve your sculpting skills, just a bit?
Over
the next couple posts I’ll outline a 5-point Game Plan to help you select,
develop, package, distribute and reinforce your new, beautiful and compelling
brand.
5-Point
Personal Brand-Building Game Plan
ONE—Pick
Your Word
Select
your brand. Forcing it into a single word causes you to become crystal clear,
thus making it clear how to live up to your word and for others to understand
you, in a single word.
Example:
What word would you use to describe me and my brand?
My
hope is you quickly picked the word “success.” Not because of the title on my
business card or the masthead of our magazine, but because I personify, live up
to, deliver on that word, every day in every conversation. The way I walk,
talk, dress, show up, perform and deliver on every commitment I make. I am
intentional about living up to and demonstrating that word in all that I do and
all that I am. That’s my brand.
What’s
your word? What’s your brand? Pick it now.
I
want to give you some time to think about and come up with your word and we’ll
continue the discussion next week.
What single
word sums all that you aim for? Write the word you you’ve chosen in the
comments below.
